After giving birth to three children, Julia struggled with recurring UTIs and yeast infections. Despite consulting doctors in the US and being prescribed antibiotics, her issues persisted. It wasn’t until she sought advice from a modestly paid gynecologist in a third-world country that she discovered a solution. The gynecologist’s recommendation was simple yet transformative: proper air circulation around intimate areas and non-tight underwear designs.

We believe in prioritizing women’s health above all else. Our philosophy is simple: our bodies need to breathe, always. We understand that nature and fresh air have the power to heal and energize. With health comes confidence, which we believe is the sexiest tool a woman can possess. Instead of focusing on the preferences of men in women’s lingerie, we focus entirely to promoting women’s bodily health. And what’s more, even men are now recognizing that there’s nothing sexier than a woman who prioritizes her well-being.